What is Digital Asset Management DAM? Digital Asset Management DAM, helps companies organize and share creative content such as pictures, videos, and presentations. Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media items include photos, music, videos, animations, podcasts, and other multimedia content.

Digital Asset Management DAM

DAM includes a search function that enables the creation of an archive, the development of an infrastructure for the protection and management of digital assets, and the detection, retrieval, and retrieval of an end user’s presence. In its simplest form, a DAM is a set of database records. Each database record contains metadata that gives information about the file’s name, its format, and its content and usage. Digital asset management software can be used to create and manage the database and help the company store rich media at an affordable cost.

What is digital asset?

The managed entity is stored in digital format and is further refined by metadata. Metadata can describe entity content, coding, ownership and access rights.

Types of digital asset management

There are a wide variety of digital asset management. Brand asset management systems often have content related to marketing, such as logos. Library asset management systems focus on the storage and retrieval of rarely changing media assets such as photo archiving. Production asset management systems manage assets because they are created for digital media production, such as video games. There is also a cloud-based digital asset management system that enables users to access assets from any device, including mobile devices.

DAM software

Although digital media management software tools have been used exclusively by publishing and media companies for some time, they are increasingly included in content management systems and are particularly interested in retail sales companies that have websites for customers. DAM is generally considered a subset of enterprise content management (ECM), a business process for organizing text content, email, and spreadsheets.

Benefits of DAM software

Some of the advantages of DAM software are that it always has access to digital medium at all times. It is also fast implementation, easy integration and intuitive.

When in use

Anyone who wants to optimize digital asset workflows needs a digital asset management system. Marketers can expand their brands and increase brand consistency with a DAM system. Designers can use DAM to optimize workflows by quickly searching for files and restructuring assets. Sales teams can have up-to-date materials and resources at any time and in any place. Agencies can use DAM to keep all creative files organized and enable faster turnaround times. Distributors can also optimize delivery processes. Example: Alfresco ECM and Nuxeo Platform.

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